I think this quote from JJ Abrams neatly sums up why I think "Cloverfield" will suck:

"he says the mystery of what's inside the box is more interesting than anything that might be in the box. "It represents infinite possibility; it represents hope; it represents potential... mystery is the catalyst for imagination... maybe there are times where mystery is more important than knowledge." (full quote here: http://www.monoscope.com/2008/01/jj_abrams_ted_talk_mystery_in.html)

No, JJ Abrams, mystery is only more important than knowledge when you can't think up a good ending to your movie.

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